After years of strict regulation, China’s gaming sector is booming again in 2025. The government has eased restrictions on new game approvals, allowed foreign OTPKLIK partnerships, and reduced screen-time limits for minors.
Tencent, NetEase, and miHoYo have responded swiftly, launching dozens of new titles across genres. International studios are also returning, with Ubisoft, EA, and Capcom securing licenses to re-release franchises like FIFA 26 and Resident Evil: Rebirth in China.
The change follows a broader shift in economic policy. “The government now views gaming as a key soft power export, not a social threat,” said Dr. Li Xian of Peking University’s Media Institute.
Analysts project China’s gaming revenue to surpass $70 billion by the end of 2025 — reclaiming its status as the world’s largest market.
Still, challenges persist. Developers must navigate censorship rules and cultural sensitivities. Yet, the new openness marks a turning point, signaling that China is once again ready to compete for global gaming dominance.
